It’s no secret that video plays a big role in the effectiveness of social media marketing and management. To increase engagement and provide the best possible watching experience, marketers need to know how to use video and what video sizes and specifications work best across the many platforms that are available today.

It’s possible you’ll want to make a broad variety of different kinds of videos for social media, but it’s important to make sure they all adhere to the correct guidelines for aspect ratio, video speed, and file size. No matter what kind of camera you use, be it a smartphone, DSLR, or anything fancier, the last step before sharing your footage online is to convert it to the appropriate format.

Facebook’s 2023 Video Resolution Requirements

Your films might potentially reach a massive audience on Facebook, the largest social media network in the world. Shareable videos on Facebook span a wide range of genres, and many work equally well as advertising and organic postings.

Video specifications for Facebook posts in 2023

A Facebook status update that has been shared will show up in your news feed. Sharing a video in this manner will cause it to play automatically when the user scrolls past it, although without sound.

Specifications for Facebook videos in 2023

The way a Facebook Story is seen and used is quite similar to that of an Instagram Story. If a user’s profile picture has a ring of colour around it, you may click on it to see their Stories. Facebook Stories, both sponsored and unsponsored, use the same video dimensions.

Technical requirements for 360-degree videos on Facebook in 2023

Since 2015, 360-degree videos have been regularly shared on Facebook. By moving the mouse or tilting a mobile device, users may get a full 360-degree perspective of the scene.

Changes to Twitter’s Video Resolutions in 2023

Increase your Twitter engagement with video content. Until the user disables autoplay, videos will begin playing automatically. Please be aware that videos will automatically play without sound. If you plan to share the same video on multiple social media sites but one of them has a length restriction that Twitter does not, you will need to create a new video that does.

Sizes of Instagram Videos in 2023

Since Instagram continues to give a lot of love to video content, more and more people are starting to share their own films there. While reels have received more attention, the addition of any type of video content on Instagram can boost your interaction rates. Get all the info you need in our comprehensive guide to Instagram advertising.

Specifications for Instagram videos in feeds in 2023

Later in 2021, Instagram merged IGTV with its main app, making it the exclusive means of publishing videos to the service. The Instagram TV (IGTV) option in profiles is still there, but it’s now called Instagram Video. Videos may be added to the main grid and will play in-feed as users browse the home screen.

Organic and paid Instagram Stories video requirements, 2023

Brands can use Instagram Stories to boost the reach of their posts, collect data via surveys, show off behind-the-scenes action, and, of course, promote other content with clickable links. Given Instagram’s already limited link chances, the removal of the 10,000 follower requirement for connecting from Instagram Stories is a good improvement for marketers.

Instagram’s organic and paid video specifications for Reels in 2023

Since its debut in 2020, Instagram’s Reels have skyrocketed in both user interest and algorithmic favorability. Instagram is putting out significant effort towards Reels, rapidly releasing new features and enhancing the Experience. Instagram has a tendency to play catch-up with TikTok when it comes to New features, so the two platforms’ videos may look and feel similar at first glance, but their primary uses are otherwise indistinguishable. This is a primer on how to upload a Reel to Instagram.

Video Resolutions for 2023 on TikTok.

TikTok has been a massive success since its 2016 debut, with 1 billion subscribers as of January 2022. TikTok has a lot going for it as a brand platform, including the ability to quickly adapt to new trends, advertise, and leverage influencers. 47% of TikTok users are between the ages of 10 and 29, indicating a change in the platform’s demographics.

Video marketing in 2023: How to improve your strategy.

If you want more attention, more likes, and more purchases, then you need to start posting videos on social media. Although videos do better than photos in terms of interaction on social media, the latter should not be disregarded. If you’re looking to optimise your social media profiles, check out our comprehensive guide to social image sizes (including hero banners, profile images, and more).

Social listening may help you learn more about the types of material that resonate with your target audience. To arrange a demonstration, please complete the form below.