Do you use social media to communicate with your target audience but struggle to quantify the results? Many marketers are in the same boat as you when it comes to trying to make sense of social media engagement numbers.

About nine in ten business-to-business purchasers (86%) say they consult social media before making a purchase. For this reason alone, it is crucial for companies to monitor their social media engagement rates and make growing them a top priority.

The good news is that with a little bit of work, you can calculate the return on investment of your social media activities.

You’ll find a full definition of “engagement rate” along with average numbers for all the major social media sites in this article. We’ll also discuss how to determine your own participation rates!

How do you define the rate of participation?

Your social media platforms’ success may be quantified by looking at their engagement rate. The amount of likes, comments, and shares your material receives is the primary factor.

You can learn a lot about what kinds of material are most well received by your audience and how often they interact with your articles by tracking your engagement rate.

As it has such a direct bearing on conversion rates, engagement rate is one of the most crucial key performance indicators (KPIs) to monitor on social media.

The proportion of visitors who really do anything about what you’re offering varies significantly between free and paid traffic sources.

While sponsored initiatives often provide quicker results and have the potential for better engagement rates, organic results are sometimes slower to come and might have lower engagement rates.

All businesses, whether they rely on free or paid traffic, should work towards raising their engagement rates over time. Doing so may boost brand recognition to the number of people who follow their brand.

Ratios of participation typical of social media platforms

You can’t gauge your social media success without first knowing the norm for participation on each platform.

Averages are just that; your engagement rates might be greater or lower based on a number of things. Never judge success solely in relation to external benchmarks; instead, use your own metrics and objectives.

You can keep your engagement rates high with the aid of several solutions like Oktopost. One of the most crucial aspects in engagement rates is the regularity and consistency with which information is posted; with Oktopost’s support, you can plan your posts to guarantee that your content is sent at the optimal time and frequency.

Formulas for Calculating Likes, Shares, and Other Metrics of Social Media

Monitoring social media engagement rates is crucial for business-to-business organisations because it reveals which types of content resonate most with their audience and where they can direct their efforts.

Once a month, you’ll want to do this calculation again to be sure you’re making progress. Your social media performance and the degree to which your postings resonate with your audience may be gauged in this way.

If you know the current participation rate, you may work towards increasing it. Two essential steps towards this goal are developing content and expanding your audience.

Oktopost is a fantastic tool for facilitating both of these goals, as it consolidates the process of managing several social media profiles and the creation of social media campaigns and content scheduling.

Oktopost also provides access to a wealth of social media metrics, such as engagement rates, reach, and more. In addition, you may learn more about the demographics and habits of your followers, which can help you determine what kinds of material they find most interesting.