How To Use Social Media To Bring More Customer Reviews?
You would be wrong to discount the influence of customer feedback posted on websites.
85% of buyers say they are willing to rely on reviews as much as a personal recommendation in this online age…
Getting good feedback from customers is crucial to the success of business.
In addition, this is why a review acquisition process is essential. Instead of waiting around and hoping for praise, you actively seek it out through various online mediums such as Google and Facebook.
Here’s a tried-and-true method that’ll boost your brand’s online profile in no time.
Increasing the Number of Positive Reviews You Receive from Customers with Social Media
Even if you have a profile on every major social media site for your online business, you should give the most attention to the ones that actually drive traffic (this could be done with Google Analytics).
Google and Facebook reviews seem to be the most influential to both customers and businesses in all sectors.
Let’s start with that, and then get to the meat of it: the daily social media strategies.
Social media accounts
Whether you’re in the B2B or B2C sector, you can’t ignore the power of Facebook reviews. Customers can view your star rating on your verified Facebook page and in Google search results.
Further, we are well aware of how important it is to create a favourable first impression.
If you want to find a Mediterranean restaurant in Boston, for instance, a quick search will turn up the following options. You’d probably agree that hotels and restaurants with four stars or higher look more inviting and worthwhile.
Read on to learn how to better your chances of maintaining or increasing your current 4-star rating.
Make it possible for visitors to rate
Disabling Facebook reviews is a huge mistake made by many companies. It has a huge effect on how people see you if you do this.
In fact, most potential customers won’t even click on the link if it appears in search results without a solid 4-star rating.
Log into your company page, go to the General section, and enable “Allow Visitors to Review this Page” to make the Reviews tab appear.
Secondly, React to Criticisms
Taking the time to reply to customer reviews can entice more people to post their own experiences. Customers will feel appreciated for taking the time to leave a review if you take the time to respond to their feedback.
Many customers, as I mentioned above, count on companies to address comments, both positive and negative, made about them online. The opportunity to have a one-on-one discussion with a customer that social media reviews provide is too good to pass up.
If someone has left a positive review of your business on Facebook, you could, for instance, thank them for their time and invite them to continue interacting with you in the future.
Customers will appreciate even a simple “thank you” for showing that you’re paying attention to audience feedback in real time.
Activate Happy Clients to Write Testimonials
The best reviews on social media come from satisfied customers. The ability to give your customers a voice through user-generated content is a powerful way to gain their trust.
Maintaining contact with satisfied clients is essential, as they are the most effective generators of positive word of mouth. Directly asking for feedback is essential for maintaining interest.
Taking Advantage of User Feedback on Social Media
While it’s great to have a plan in place to gather social media feedback, reading the reviews and doing nothing in response is a waste of time.
There are various strategies you can employ to get the most value out of them.
Post them online
Sharing positive experiences with others is an effective marketing strategy even today. Post glowing testimonials in a visible area of your site to spark conversation.
If you want your review to have more weight, then include the reviewer’s photo. But don’t do that until you’ve asked that customer directly for permission to use their image.
To take it a step further, many businesses have sections on their websites specifically for customer feedback in the form of testimonials and reviews.
Involve your clients as brand advocates by converting them into advocates yourself.
It’s becoming increasingly difficult for your intended audience to locate your content online because the volume of online information is growing exponentially.
One of the best ways to deal with this is to increase the frequency with which new content is produced. Second only to creating brand new customers is utilising your current clientele as brand advocates.
Here’s how: say you’ve recognised a client who is passionate about your offerings. Now imagine that this same customer also responds to other customers’ reviews, likes and comments on your social media posts, and shares them.
Take Feedback into Account
Last but not least, let’s talk about how reviews can help your brand growth. Customer reviews are a great way to gauge your business’s performance, so it’s worth your time to read and analyse them on a regular basis.
Keep in mind that there is more to reviews on social media than just social proof. They can have as much (if not more) value for businesses than they do for consumers.
Summary and Conclusions
It would be hard to overstate the significance of positive reviews on the internet for modern products. The vast majority of potential clients will look at them prior to engaging your services. Wouldn’t you rather have some say over how people see you?
It’s not easy to persuade people to give you glowing testimonials, but you need their support if you want to succeed. The brands featured in this guide have all benefited from an uptick in positive feedback and sales after implementing the strategies presented here.