Defying the Myths About Instagram Marketing
Instagram marketing myths might be based on misunderstandings or on things that are partially true.
Some of these falsehoods are spread by people who pretend to be experts on the platform when in fact they know very nothing about it.
We don’t want any false information to accidentally undermine your initiatives.
This article will dispel eight of the most pervasive and harmful Instagram marketing misconceptions while discussing the realities of the platform.
Instagram has risen to prominence as a major social media tool for marketing and advertising purposes. Instagram is a strong social behemoth because of its high engagement rates and the fact that its users are actively seeking to interact with, follow, and even shop from companies on the platform.
More and more companies are joining the platform in an effort to reach a wider audience and interact with their current customers.
The internet is rife with helpful resources that detail exactly how to accomplish this goal (and we take great satisfaction in producing some of them ourselves!).
While there is much of reliable material available online, there is also a significant deal of false information that has made its way into the public consciousness.
Myths About Instagram Advertising, Exposed
Some common beliefs about Instagram are incorrect. You shouldn’t allow them prevent your company from maximising platform engagement. Said plainly: Don’t put your faith in them.
The Importance of ‘Likes’ Will Be Removed
For some time now, we have been aware that Instagram has been testing a new version of the app that does not include the like counts on individual posts. Users might still like one other’s posts, but only the post’s author would be able to view who liked their post.
Seeing as how this writing has been spreading to additional places, it’s looking more and more like this could be here to stay. That’s why some are speculating that likes will soon become irrelevant.
Over several reasons, such is not the scenario:
You may still use the number of likes your content receives as an indicator of its popularity among your intended audience. There must be something you’re doing correctly, because your popularity is growing.
Instagram’s algorithm still uses likes as a measure of engagement, which is a major component in determining how prominently your post appears in users’ feeds. The fact that other people can’t see them doesn’t make them any less significant.
Ad campaigns may still be built on the backs of likes; targeting new users based on their recent interaction with an existing post is a viable option.
It’s Not Possible to Make Money With Story ads
Since its introduction a few years ago, Instagram Stories have undergone several changes that some users may have missed. That’s the view of many who claim that using Stories won’t do anything to boost sales but will instead just increase brand recognition.
Brand recognition and customer connection may be greatly aided by creating engaging stories. There, we agree to disagree.
Yet, the notion that Stories aren’t useful marketing tools is completely false, and ranks number two on our list of Instagram marketing misconceptions.
To begin, businesses with over 10,000 followers may use “Swipe Up” CTAs, which show visitors external links to your website and encourage them to learn more or make a purchase.
If you choose to include a link in a Facebook or Instagram Story Ad, it will always appear in its entirety.
The Number of Fans Is King
In promoting their products on Instagram, some companies seem to think that amassing a large number of followers is the most important factor.
Unless, of course, your goal is to join the ranks of Instagram’s “influencers” and earn a career by promoting brands and goods for cash.
Having a large number of followers is a major benefit since it increases the number of individuals you may potentially communicate with on a regular basis. Aside from being a kind of social proof, it shows that your account and brand are worthwhile to others.
But, the quantity of your Instagram followers isn’t everything. How engaged are your audiences is.
An important metric is your engagement rate, which can be calculated by dividing the number of interactions with your post by the number of people who viewed it or the number of people who follow you.
The Algorithm Is Going to Ruin Our Advertising!
As for me, I can see where the myth got its start.
We were all apprehensive of Instagram’s rollout of business accounts because of the widespread concern that they would be automatically punished in terms of exposure in light of Facebook’s hack job on organic reach for company Pages.
Yet, Instagram is currently a competitive option for both individual and commercial profiles, as well as accounts for content creators.
Maybe things will shift in the future. The possibility exists, to be sure.
The social media platform Instagram, however, has no immediate incentive to implement this change. Several popular brands are actively promoting their products in this area, which is great for both the brands and the users.
Nonetheless, Instagram users are more likely to interact with marketers on Instagram than on any other social media network. At this time, it makes no sense to restrict access to corporate accounts.
Generally, the less hashtags you use, the better.
I have no idea where this Instagram marketing myth originated from, but it puzzles me nonetheless.
Many probably assumed that because Twitter’s recommendations discourage using more than two hashtags per post, the same rule must apply to Instagram.
But alas, not so much. In the same vein as the last myth, this one is obviously false.
Instagram gives you a lot more leeway than Twitter does because of its lack of a character limit. Reach-focused hashtags can also be hidden near the end of the content, after the “read more” tag and perhaps a few blank lines.
Instagram allows up to thirty hashtags.