Instagram works well with companies that rely heavily on visuals, such as the fashion, beauty, and tourism industries. Its influence, however, extends well beyond those regions.

Regardless of your industry, collaborating with Instagram influencers to create visual testimonials, especially via the usage of Stories, may provide followers a deep and personal connection with your product.

In comparison to other forms of digital advertising, the return on investment (ROI) for influencer marketing is 11 times better since it is driven by individuals your target audience already knows and trusts.

Present a Useful Proposal

Here is where segmentation comes in handy for figuring out which products would be of interest to particular decision-makers.

Some Instagram stars need monetary compensation for their work, while others are willing to accept freebies in exchange for exposure. Split your cold emails into groups and try out various pay, marketing, and freebie bundles to see what works best.

Think of Powerful People as Associates

Keep in mind that Instagram influencers are humans too, and treat them as such when reaching out to them. You’re a marketer, and so are they.

For the typical influencer, cultivating a social media fan base isn’t a side interest; rather, it’s a means to an end. Provide them with concrete data and statistics to help them weigh the benefits of participating in your campaign.

Get Organised

When sending cold emails to influential people, it’s important to set proper expectations and explain the reasoning for the campaign you’re asking them to back.

By providing a unique perspective, you can more easily gauge their level of interest and move them forward with a simple call to action.

Simplify the process by not asking for their input on whether they prefer doing stories or posts or both, the number of posts they’d want to contribute, or their rate per post. Explain what you want and how they will benefit, and then ask for their agreement to continue.

Establish Contact

Finally, bear in mind that your company’s connections with Instagram influencers should be win-win. You might not be able to reach an agreement the first time around, but that doesn’t mean you have to cut ties.

You may turn them from a cold contact into a warm lead who can be followed up with during a fantastic campaign by offering to keep them on your email list. Keep in mind that the influencer community, especially in sub-niches, can be small and tightly knit. A bad reputation as a difficult to deal with client can be earned by rude or disrespectful behaviour.

On the other side, if you put in the time and effort to connect with people in an honest way, they may be willing to introduce you to another influencer. It’s worth the extra effort to set up meetings and hop on calls to get to know them better. Similarly, attending conferences is a hassle. In a digital age, the value of face-to-face interaction has never been greater.

How to Send a Cold Email to an Instagram Influencer

If you can get over the first awkwardness of an email exchange with an influencer, they may become an invaluable asset to your social marketing approach. From there, a strategic understanding of social marketing and real, thoughtful involvement will go far in laying the groundwork for future collaboration.